When it comes to starting, building and running a small online business, there are a lot of challenges. Scaling your marketing and advertising efforts to compete with industry leaders is one of the major problems, which is where social media strategy comes into play.
Much like having a good digital strategy is essential to give you an edge over your competitors, having a decent social media strategy will reduce your reliance on more expensive forms of advertising. If you don’t have a large marketing budget to promote your business, don’t worry – social media has you covered!
Why Is It Important To Have A Social Media Strategy?
If you want to run a successful business, then you need to use all of the tools available to you, right?
This is especially true when it comes to social media. If you and your business don’t have at least some sort of presence on the major social media platforms, then you may be losing a lot of customers to your competitors. Your social media strategy should include the core social media sites like Twitter, Google Plus, Instagram, LinkedIn, and Facebook, as well as any smaller sites that are relevant to your business niche.
According to recent studies, over 13 million Australians use social media regularly. Over half of all Australians are on Facebook. If you ignore this, then you are essentially giving your competitors an edge over your business.
Some of the advantages of a well developed social media presence include:
- Social media allows you to stay connected with existing customers, encouraging them to return to you time and time again.
- It allows you to promote your business to new potential customers.
- You can build your brand and create excitement around your business very easily by using social media.
Rather than simply ignoring this and focusing on the everyday running of your business, you should consider hiring a social media specialist to help you develop a strong social media presence. Try and find someone with experience, knowledge and a very good reputation.
Feel free to get in touch with me today to find out how I can help you get your business started on social media!
Your Social Media Strategy Should Be Continuously Evolving
When it comes to building a large presence on social media, there is one key principle that a lot of people forget:
You need to be active regularly.
Sure, you might spend a few hours setting up various social media accounts and encouraging people to ‘like’ or ‘follow’ your business page or profile, but there isn’t a whole lot of point doing this if you don’t have some sort of adaptable strategy to follow.
If you want to successfully use social media to market your business, then you need to have a very active presence. Encourage people to engage with you, post interesting content, and encourage more people to choose you over your competitors.
It is important that you don’t stop once you have developed a decent social media strategy. You can be sure that your competitors aren’t sitting back allowing you to take their market share – no, they will have their heads together updating their strategies.
When you work with me, I will be constantly reviewing your social media strategy to make sure that it is up to date and relevant. It is essential to make sure that your strategy evolves with the times, otherwise you and your business will get left behind.
How Can I Help You?
If you are looking for someone who can help you develop your first social media strategy or update an existing one, I can help. With a lot of experience in the industry, the skills and knowledge to get it right the first time and a can-do attitude, I can help you regain the competitive edge over your rivals.
Get in touch today!