Marketing your website or business can become very, very expensive if you aren’t careful. Unfortunately, modern day advertising is usually pricey, inefficient and according to a lot of people, largely pointless. While this isn’t necessarily true, there are better ways to get your business name out there.
This is where Search Engine Optimisation – also known as SEO – comes into play. SEO is a fast, efficient, cost effective way to promote your business or website. It involves configuring your website to rank highly in ‘organic’ search engine listings.
If you are looking for someone to undertake SEO services on your website, then you need to make sure that you hire someone who knows what they are doing. Look for someone with both experience and knowledge. Find a SEO expert who has a reputation in the industry, and who has a portfolio of past clients as proof of their ability.
Finding someone who ticks all these boxes is going to be hard, sure. Finding someone who ticks all these boxes AND charges an affordable rate is going to be, well, very difficult. This is where I come in – with over 20 years of experience in the industry, I have all of the knowledge and experience necessary to take your site up the search engine rankings at a rapid pace.
When beginning a new SEO project, the first step is always to undertake a complete audit of the website in question. In-depth audits can help identify problems with your website, all the way down to the tiniest details which will affect your search engine rankings.
Small things like missing meta titles or poorly formatted HTML can cause your pages to drop sharply in search engine ranks. A SEO audit will identify and prioritise these, allowing us to work through them systematically and fix them.
Once an audit has been completed, the next step is tweaking your existing content to make sure that it is fully optimised. Any written content, including blog articles, should be created with a specific focus in mind.
One of the main steps when it comes to performing SEO on an older website is improving existing content. Every existing page will be allocated relevant keywords, and these are then worked into the story that the page has to tell.
The most important aspect of any SEO campaign is arguably link building. The more high-quality backlinks your website has, the more credible it seems in the eyes of Google and other major search engines. When you work with me, you will get only the best backlinks that are completely relevant to your site.
The SEO Cycle
Once your existing website content and pages have been optimised, it’s time to enter the maintenance phase. This includes a continuous cycle of:
- Research of important, relevant, and useful keywords.
- Structural development of new content to include relevant keywords in the best manner.
- Link building both within your website and externally.
- Ranking and traffic analysis to help identify future areas of improvement.
- Research into useful keywords related to any areas of improvement you have identified, and the cycle continues.
Depending on the size and activity of your website SEO maintenance can take anything from a couple of hours per month to days per week.
Get In Touch
If you are searching for a SEO expert in Perth and Australia, then get in touch with me today. I have years of experience in web design and Search Engine Optimisation. I keep up to date with all of the latest news and releases from the major search engines, and I know basically everything there is to know about getting your website to the top of the search engine rankings and keeping it there – my past track record doesn’t lie!