SEO Case Study
Client:The Balcony Garden
Industry: Garden Pots
Location: Sydney, Australia
Services Engaged: Web design, SEO
Campaign Start:
Status:
644.9%
Increase Organic Traffic
The SEO Challenge
When The Balcony Garden engaged SLINKY in February 2016, they were experiencing a few key challenges impacting their online growth:
Limited organic traffic: The website was underperforming in attracting quality traffic.- Low rankings for competitive keywords: Many essential keywords were not ranking on the first page, reducing visibility and potential business opportunities.
- Minimal brand recognition: The Balcony Garden sought to enhance their brand presence and establish authority in their industry.
Our SEO Strategy
At SLINKY, we implemented a strategic SEO approach to tackle these challenges and deliver measurable results. Our strategy was built around three core pillars:
1. In-Depth Keyword Research
We started by conducting thorough research to identify high-value keywords that aligned with Meteor Stone’s business objectives. Keywords like “Limestone Blocks Perth,” “Limestone Cladding Perth,” and “Stone Cladding Perth” were selected to improve both traffic and relevance.
We optimised target pages, focusing on content structure, meta tags, and keyword density to ensure alignment with search intent.
2. Technical SEO Enhancements
Our audit revealed several technical issues holding back the site’s performance, such as:
- Slow load times
- Suboptimal mobile responsiveness
- Broken links and navigation issues
We resolved these technical bottlenecks and enhanced on-site elements to boost both user experience and search engine visibility.
3. Content and Authority Building
To boost The Balcony Garden’s presence, we developed a consistent content plan, including blogs, case studies, and industry-relevant articles.
Additionally, we launched an outreach campaign to earn high-quality backlinks from authoritative websites, which further strengthened the site’s domain authority.
SEO Results
Within 6 months, we had seen substantial improvements across key performance indicators.
Organic Traffic
The client’s organic traffic grew by 93% during the first 12 months, substantially increasing organic monthly visitors.
Organic traffic has continued to perform strongly since we began the SEO campaign in 2016.
Keyword Rankings
Key terms saw significant ranking improvements:
- “Limestone Blocks Perth”: From 7 to 1
- “Limestone Cladding Perth”: From 8 to 1
- “Stone Cladding Perth”: From 9 to 1
Overall, The Balcony Garden now ranks on the first page for 87% of their key terms, compared to just 45% when the campaign began.
Client Satisfaction
The Balcony Garden has been thrilled with the outcomes so far. Here’s what they said about the collaboration with SLINKY:
Bruce Montgomery, Marketing - Meteor Stone
Conclusion
At SLINKY, we’ve successfully transformed The Balcony Garden’s online performance through a robust SEO strategy focusing on technical optimization, keyword targeting, and quality content creation.
This ongoing SEO campaign continues to drive significant growth in organic traffic, rankings, and overall business performance.
Next Steps
Moving forward, we aim to:
- Target more competitive keywords to increase The Balcony Garden’s market share
- Expand the content strategy to drive more engagement and inbound traffic
- Continue building authoritative backlinks to solidify rankings and domain authority
So, why wait? Let’s make some digital noise together!
Contact us today, and let’s start turning those digital dreams into tangible successes.
